For the visitor, the message is the content of the notification that they purposefully opened. For the campaign creator, it's the carefully crafted content with a specific goal in mind.

The red badge's job is to capture attention.

The teaser's job is to capture interest.

The message's job is to capture action!

Wisp designed the message component of notifications to be compelling and flexible in order to deliver on this.

Being compelling is important to us because after getting the visitor this far, we want to convert them. To deliver on this, messages let you provide your own images (or GIFs!) and copy: up to 300 characters to close the deal. The message inherits the title that you set on the teaser.

Being flexible is important because not all goals are the same, and you need the tools to convert visitors efficiently. Depending on the campaign you created, you can enable different actions to be taken directly in the notification, and they're all easy to set up.

You can collect emails for your email list.

You can send the visitors anywhere with a link.

You can close the notification after an update.

Some campaign types provide the additional 'Thank-You' message for completed actions. These can be super valuable for rewarding customers with a discount or sharing next steps after they complete your goal.

That covers what your visitors see from a high level. How about we pull back the curtain and look at what's going on behind the scenes. It's time to checkout the Wisp Admin!

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