The Teaser is a super important part of Wisp's mission to drive engagement without being invasive.
If you're not going to interrupt someone, we believe you need to achieve two things:
Get the visitors attention.
Get the visitors interest.
The red notification badge achieves the goal of capturing the visitors attention. When a visitor voluntarily engages the feed, it's time to capture their interest.
Enter the Teaser.
The teaser is a preview of the campaign. It hints at the message inside using only two simple components: a thumbnail image and some text. For text, you get 30 characters for the title and 90 character.
It's up to you to make the most of these. Think of this as the subject line of your email marketing campaign, and your goal is to get that open rate as high as possible.
Opened teasers will stay in the notification feed so your visitors can return to them later.
Let's take a look at the other part of the notification: The Message.