We think Wisp is a really exciting way for merchants to communicate with people on their site. It's not intrusive, and visitors love engaging with it. It's a simple concept, but it can perform complex and important tasks.

The Big Idea

We built Wisp because we felt there was a lot of brand engagement left on the table. Popups can do a good job of catching the emails of some visitors, but they lack the connection. After all, you can only serve up so many popups before your visitors will be frustrated.

That's what we love about a notification feed. It's always present, but it never interrupts your visitors. Instead, that red badge that says 'hey, there's something in here for you' and invites them in. We know it works, that's why we see the badge everywhere. We're trained to click on it and we love opening messages. Popups? Not as much.

After launching Wisp, we learned our hunches were true: visitors love it and they reward the merchants that use it. We also learned that merchants were really creative and would come up with a lot of ways to use Wisp for super personalized experiences.

This has been really exciting for us - to hear the imaginative ways merchants want to engage their merchants and grow their business. They love it, and we're obsessed with continuously making it better. Once you get to know Wisp, we think you will be too.

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